Online Business
May 30th

Five Ways Service Providers can Grow Business Online

by Olivia Loibner

As a freelancer, you have to take responsibility for nearly every aspect for your business. From selling your services to managing bookings — everything falls to you. But what if you could maximize your productivity and spend your time with the projects you care about, instead of figuring out tedious logistics?

An online presence is a must for any business, but especially freelancers. Clients have the entire internet at their disposal to find someone, and you want to make sure your business and your brand stick out. Setting up an online presence unique to your brand will help you show clients why you’re the best fit. However, you don’t want this process to be too much of a hassle that cuts into your time.

LinksUp is a platform that provides the best solution to web presence and task optimization. You’ll want to make sure your platform of choice maximizes efficiency by being easy to use, and having all the tools you need in one place. As a freelancer, the platform should also be cost-efficient and geared towards independent professionals like yourself. Here are five things to look for when deciding how to build your business:

1. Customizable and easy to use page
Customizing a clean, eye-catching home page is a basic step most freelancers have already tackled. You need an online storefront for your services that reflects your personal brand. There are a lot of website builders on the market, but building a website is a long and tedious task and doesn’t meet expectations that many freelancers have for tech solutions. Services such as Shopify include storefronts for tangible goods, but finding a tool that offers booking for service providers may prove more difficult. An online storefront is a seamless and quick solution that can also be integrated with other functions needed for your business.

2. Selling your services and products
Selling is at the core of any successful freelance business. When selling online, you need to find a solution that allows you to create your product or service in a matter of seconds, whether it’s video calls, webinars, group sessions, outdoor events, ebooks, pdfs, online courses or graphic design logos. The core of your business is caring about each individual client’s experience. Your platform of choice should reflect these values and offer the tools to cater to your clients’ needs as well as your own. Look for tools that allow you to easily create services that resonate with your clients, rather than risk a bad client experience due to confusion and bad communication.

Getting paid
Now that you’ve created your services, you’re ready to be booked. Here you need a seamless booking system to keep track of your appointments across mobile and web devices. Look for a solution that enables you to accept all common payment methods, so you can get paid faster and easier.

4. Taking care of odds and ends
Freelancers often don’t have the same budget as large corporations, so paying separate monthly fees for a website and multiple other services for essential things like payments probably isn’t the best idea. Look for a service that offers you an all-in-one solution. All of these services in one place save you the time and money of looking for another tool.

5. Integration It’s possible the tool you have in mind can’t do everything, and that’s okay. What you should be looking for is integration. Firstly, if you’re trying to create a recognizable brand, you’ll want to integrate your existing website and its design with the rest of the tools in your arsenal. Paying extra for business analytics can be a big drag when some services offer built-in analytical tools for basic KPIs like revenue, project requests, and site visits.

Make sure you don’t have to spend time making changes to your website just because your tool lacks integration capabilities. Can the service you’re thinking of integrate your existing website, or will you have to build a new one from scratch? Does it link to your Google calendar and Google contacts so you can keep track of all your calls and appointments? Integration can only make things easier for you.

A combination of tools that LinksUp offers can be a powerful force to help your business grow. There are a lot of website building solutions, and there’s just as many project management software systems. However, there aren’t that many solutions geared towards freelancers. Finding a good match that suits your business’ needs as well as your own budget doesn’t have to be difficult. LinksUp is an up and coming business services platform perfect for freelancers and small businesses looking to grow their business. LinksUp’s platform provides an all in one service for freelancers and small businesses. Check them out and try it out for free.