1. Data protection at a glance
The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data is all data with which you can be personally identified. For detailed information on the subject of data protection, please refer to our data protection declaration listed below this text.
Data collection on this website
Who is responsible for data collection on this website?
The data processing on this website is carried out by the website operator. His contact details can be found in the imprint of this website.
How do we collect your data?
On the one hand, your data is collected by providing us with this information. Other data is collected automatically or with your consent by our IT systems when you visit the website. These are mainly technical data (e.g. Internet browser, operating system or time of the page call). The collection of this data is done automatically as soon as you enter this website.
What do we use your data for?
Part of the data is collected to ensure that the website is provided without errors. Other data can be used to analyse your user behaviour.
What rights do you have regarding your data?
You have the right to receive information free of charge about the origin, recipient and purpose of your stored personal data at any time. You also have the right to demand the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent for the future at any time. Furthermore, you have the right to demand the restriction of the processing of your personal data under certain circumstances, as well as the right to complain to the responsible supervisory authority.
For this and other questions regarding data protection, you can contact us at any time at the address given in the imprint.
Analysis tools and third-party tools
When you visit this website, your surfing behaviour can be statistically evaluated. This is mainly done with so-called analysis programs.
Detailed information on these analysis programs can be found in the following data protection declaration.
2. Hosting and content delivery networks (CDN)
This website is hosted by an external service provider (hoster). The personal data collected on this website is stored on the hoster's servers. This may include IP addresses, contact requests, meta and communication data, contract data, contact data, names, website accesses and other data generated by a website.
The use of the hoster is for the purpose of fulfilling the contract with our potential and existing customers (Art. 6 para. 1 lit. b DSGVO) and in the interest of a secure, fast and efficient provision of our online offer by a professional provider (Art. 6 para. 1 lit. f DSGVO).
Our hoster will only process your data to the extent necessary to fulfil its performance obligations and will follow our instructions with regard to this data.
We use the following hoster Bubble.io on this website. Bubble is a platform that makes it possible to create highly interactive web products with little programming effort.
The operating company of Bubble.io is the
Bubble Group, Inc.
New York, NY 10003
Further information on data processing by Bubble can be found here: https://bubble.io/privacy
We use the following hoster for our domains:
1&1 IONOS SE
Elgendorfer Str. 57
3. General notes and compulsory information
Note on the responsible body
The responsible party for data processing on this website is:
Phone: +49 (0) 1573 76 56 452
The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, e-mail addresses or similar).
Unless a more specific storage period has been specified within this data protection declaration, your personal data will remain with us until the purpose for which it was collected ceases to apply. If you assert a justified request for deletion or revoke your consent to data processing, your data will be deleted, unless we have other legally permissible reasons for storing your personal data (e.g. tax or commercial law retention periods); in the latter case, the deletion will take place after these reasons have ceased to apply.
Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke any consent already given at any time. The legality of the data processing carried out up to the time of revocation remains unaffected by the revocation.
Right to object to data collection in special cases and to direct advertising (Art. 21 DPA)
IF THE DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ART. 6 ABS. 1 LIT. E OR F DSGVO, YOU SHALL HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR SPECIFIC SITUATION, INCLUDING PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS DATA PROTECTION DECLARATION. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN PROVE THAT THERE ARE COMPELLING REASONS FOR PROCESSING WHICH ARE WORTHY OF PROTECTION AND WHICH OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS, OR UNLESS THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21 PARA. 1 DSGVO).
YOUR PERSONAL DATA IS PROCESSED FOR DIRECT ADVERTISING, YOU HAVE THE RIGHT TO CONTRACT AT ANY TIME WITH THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING, INSOFAR AS IT IS CONNECTED WITH SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT ADVERTISING (OBJECTION ACCORDING TO ART. 21 PARA. 2 DSGVO).
Right of appeal to the competent supervisory authority
In the case of infringements of the DPAs, the persons concerned have a right of appeal to a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the suspected infringement. This right of appeal is without prejudice to other administrative or judicial remedies.
Right to data transferability
You have the right to have data, which we process automatically on the basis of your consent or in fulfilment of a contract, handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only take place to the extent that it is technically feasible.
Information, deletion and correction
Within the framework of the applicable legal provisions, you have the right to obtain information free of charge at any time about your stored personal data, its origin and recipients and the purpose of the data processing and, if applicable, a right to correct or delete this data. For this purpose, as well as for further questions regarding personal data, you can contact us at any time at the address given in the imprint.
Right to limit processing
You have the right to demand the restriction of the processing of your personal data by contacting us at any time at the address given in the imprint. The right to limit the processing exists in the following cases:
1. If you dispute the accuracy of your personal data stored with us, we usually need time to verify this. For the duration of the review, you have the right to demand the restriction of the processing of your personal data.
2. If the processing of your personal data was/is carried out unlawfully, you have the right to request the restriction of the processing of your personal data instead of its deletion.
3. If we no longer need your personal data, but you need them in order to exercise, defend or exercise your rights, you have the right to request that the processing of your personal data be limited instead of deleted.
4. If you have lodged an objection in accordance with Art. 21 Paragraph 1 DSGVO, a balance must be struck between your interests and ours. As long as it is not yet clear whose interests prevail, you have the right to demand the restriction of the processing of your personal data.
If you have restricted the processing of your personal data, this data - apart from its storage - may only be processed with your consent or for the purpose of asserting, exercising or defending legal claims or protecting the rights of another natural or legal person or for reasons of an important public interest of the European Union or a member state.
SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognise an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line. If the SSL or TLS encryption is activated, the data that you transmit to us cannot be read by third parties.
Encrypted payment transactions on the website
If there is an obligation to provide us with your payment data (e.g. account number for direct debit authorisation) after the conclusion of a contract with costs, this data is required for payment processing. The payment transactions via the usual means of payment (Visa/MasterCard, PayPal) are carried out exclusively via an encrypted SSL or TLS connection. You can recognise an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line. In the case of encrypted communication, your payment data that you transmit to us cannot be read by third parties.
Objection to advertising e-mails
We hereby object to the use of contact data published within the scope of the imprint obligation to send advertising and information material not expressly requested. The operators of this website expressly reserve the right to take legal action in the event that unsolicited advertising, such as spam e-mails, is sent.
4. Data collection on this website
Our Internet pages use so-called "cookies". Cookies are small text files and do not cause any damage on your end device. They are either stored temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your end device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your terminal device until you delete them yourself or until they are automatically deleted by your web browser.
In some cases, cookies from third-party companies may also be stored on your terminal device when you enter our site (third-party cookies). These enable us or you to use certain services of the third-party company (e.g. cookies for the processing of payment services).
Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping basket function or the display of videos). Other cookies are used to evaluate user behaviour or display advertisements.
Cookies that are required to carry out the electronic communication process (necessary cookies) or to provide certain functions that you have requested (functional cookies, e.g. for the shopping basket function) or to optimise the website (e.g. cookies to measure the web audience) are stored on the basis of Art. 6 Paragraph 1 letter f DSGVO, unless another legal basis is given. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimised provision of their services. If consent to the storage of cookies has been requested, the storage of the cookies in question will be carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a DSGVO); the consent can be revoked at any time.
You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for specific cases or in general and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.
Insofar as cookies are used by third-party companies or for analysis purposes, we will inform you separately about this within the framework of this data protection declaration and, if necessary, request your consent.
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
1. browser type and browser version
2. operating system used
3. referrer URL
4. host name of the accessing computer
5. time of the server request
6. IP address
These data are not merged with other data sources.
The collection of this data is based on Art. 6 Para. 1 lit. f DSGVO. The website operator has a legitimate interest in the technically error-free presentation and optimisation of their website - for this purpose the server log files must be recorded.
Registration on the website
You can register on our website to use additional features on the site. We will only use the data entered for this purpose for the purpose of using the respective offer or service for which you have registered. The mandatory data requested during registration must be provided in full. Otherwise we will refuse the registration. In the event of important changes, for example to the scope of the offer or technically necessary changes, we will use the e-mail address provided during registration to inform you in this way. The data entered during registration is processed on the basis of your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke any consent you have given at any time. All you need to do is send us an informal notification by e-mail. The legality of the data processing already carried out remains unaffected by the revocation. The data collected during registration is stored by us for as long as you are registered on our website and is then deleted. Legal retention periods remain unaffected.
Processing of data (customer and contract data)
We collect, process and use personal data only to the extent that they are necessary for the establishment, content or modification of the legal relationship (inventory data). This is done on the basis of Art. 6 para. 1 lit. b DSGVO, which permits the processing of data for the fulfilment of a contract or pre-contractual measures. We collect, process and use personal data on the use of our Internet pages (usage data) only to the extent necessary to enable or charge the user for the use of the service. The collected customer data will be deleted after completion of the order or termination of the business relationship. Legal retention periods remain unaffected.
Data transmission on conclusion of contract for services and digital contents
We only transfer personal data to third parties if this is necessary for the execution of the contract, for example to the credit institution commissioned with the payment processing. A further transmission of the data does not take place or only if you have expressly agreed to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes. The basis for data processing is Art. 6 Para. 1 lit. b DSGVO, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.
If you send us enquiries via the contact form, your details from the enquiry form, including the contact data you provide there, will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions. We will not pass on this data without your consent.
The processing of this data is based on Art. 6 para. 1 lit. b DSGVO, if your enquiry is related to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of the enquiries addressed to us (Art. 6 para. 1 lit. f DSGVO) or on your consent (Art. 6 para. 1 lit. a DSGVO), provided that the enquiry was made.
The data entered by you in the contact form will remain with us until you request us to delete it, revoke your consent to its storage or the purpose for which it was stored ceases to apply (e.g. after your enquiry has been processed). Mandatory legal provisions - in particular retention periods - remain unaffected.
Inquiry by e-mail, telephone or fax
If you contact us by e-mail or telephone your inquiry including all personal data (name, inquiry) will be stored and processed by us for the purpose of processing your request. We will not pass on this data without your consent.
The processing of this data is carried out on the basis of Art. 6 Para. 1 lit. b DSGVO, insofar as your enquiry is connected with the fulfilment of a contract or is necessary to carry out pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of the enquiries addressed to us (Art. 6 para. 1 lit. f DSGVO) or on your consent (Art. 6 para. 1 lit. a DSGVO), provided that the enquiry was made.
The data sent to us by you via contact enquiries will remain with us until you request us to delete it, revoke your consent to its storage or the purpose for which it was stored ceases to apply (e.g. after your request has been processed). Mandatory legal provisions - in particular legal retention periods - remain unaffected.
5. Analysis tools and advertising
Google AdWords and Google Conversion Tracking
This website uses the online advertising program "Google AdWords" and in the context of this program the conversion tracking. Google Adwords sets a cookie on your computer if you have reached our website via a Google ad. These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of our website and the cookie has not expired, we and Google can recognize that the user clicked on the ad and was redirected to that page.
Each Google AdWords customer receives a different cookie. As a result, cookies cannot be tracked across the websites of AdWords customers. The information collected through the conversion cookie is used to compile conversion statistics for advertisers who have opted in to conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. Users who do not wish to participate in tracking can easily disable the Google Conversion Tracking cookie from their web browser under User Preferences. These users will not be included in the conversion tracking statistics.
The storage of "conversion cookies" is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the analysis of user behaviour in order to optimise both his website and his advertising. Learn more about the Google data protection regulations(http://www.google.de/intl/de/privacy.html).
Google Analytics Remarketing
Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
This feature enables you to link the advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been customized for you on one device (e.g. mobile phone) based on your previous usage and surfing behavior can also be displayed on another of your devices (e.g. tablet or PC).
If you have given permission, Google will link your web and app browsing history to your Google Account for this purpose. This allows the same personalized advertising messages to be displayed on any device you sign in with your Google Account.
To support this feature, Google Analytics collects Google-authenticated user IDs that are temporarily linked to our Google Analytics data to help us define and create audiences for cross-device advertising.
You can opt-out of cross-device remarketing/targeting permanently by deactivating personalised advertising in your Google Account, following this link: https://www.google.com/settings/ads/onweb/.
The aggregation of the collected data in your Google Account is based solely on your consent, which you can give or withdraw to Google (article 6, paragraph 1, letter a of the DPA). In the case of data collection transactions that are not merged into your Google Account (e.g. because you do not have a Google Account or have objected to the merging), the collection of data is based on Art. 6, para. 1, letter f, DSGVO. The legitimate interest arises from the fact that the website operator has an interest in the anonymised analysis of website visitors for advertising purposes.
Further information and the data protection regulations can be found in the Google data protection declaration at: https://www.google.com/policies/technologies/ads/.
Hotjar and Mouseflow
Mouseflow is an offer from Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen V, Denmark. Hotjar is an offer from Hotjar ltd., Level 2, St Julian's Business Centre, 3, Elia Zammit Street, St Julian's STJ 1000, Malta. We use these services to better understand the needs of our users and to optimize the offer on this website. With the help of these technologies we gain a better understanding of our users' experiences (e.g. how much time users spend on which pages, which links they click, what they like and don't like, etc.) and this helps us to tailor our services to our users' feedback. These services work with cookies and other technologies to collect information about our users' behaviour and about their end devices (in particular IP address of the device (only collected and stored in anonymous form), screen size, device type (Unique Device Identifiers), information about the browser used, location (country only), language preferred to display our website). This information is stored in a pseudonymous user profile. The information will not be used by these services or by us to identify individual users or merged with other data about individual users. Further information can be found in the respective data protection declarations: https://www.hotjar.com/legal/policies/privacy https://mouseflow.com/privacy/
You can object to the storage of a user profile and information about your visit to our website by these services, as well as to the setting of tracking cookies on other websites via these links:
- Content of all chat messages sent and received
- Contextual information (e.g. page on which the chat was used)
- Optional: User's e-mail address (if provided by the user via the chat function)
Our website uses the visitor action pixel of Facebook, Facebook Inc. 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") to measure conversion. This allows us to track the behavior of site visitors after they have clicked on a Facebook ad to be directed to the provider's website. This allows the effectiveness of the Facebook Ads to be evaluated for statistical and market research purposes and to optimize future advertising efforts. The collected data is anonymous to us as the operator of this website, we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Usage Policy. This allows Facebook to enable the placement of advertisements on pages of Facebook and outside of Facebook. This use of the data cannot be influenced by us as a site operator. You can find further information on the protection of your privacy in the Facebook data protection information: https://www.facebook.com/about/privacy/. You can also disable the "Custom Audiences" remarketing feature in the Advertising Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged in to Facebook to do this. If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website.
LinkedIn insights and conversion tracking
Data collected: We use the LinkedIn Insight Tag for our websites. The LinkedIn Insight Tag creates a LinkedIn "browser cookie" which collects the following data: IP address, Timestamp, page activity, LinkedIn demographic data if the user is an active LinkedIn member. Using this technology, we can generate reports on the performance of our ads, as well as website interaction information. For this purpose, the LinkedIn Insight tag is embedded on our websites, which establishes a connection to the LinkedIn server if you visit these websites and are logged into your LinkedIn account at the same time.
Purposes of data processing: We process your data to evaluate campaigns and collect information about website visitors who may have reached us through our campaigns on LinkedIn.
Legal basis: We process your data because you have consented to this, Art. 6 para. 1 p. 1 lit. a. DSGVO.
Lead forms: Insofar as you fill out a so-called lead form on the LinkedIn website, we process your personal data in order to be able to provide the information you have requested. If you consent to this, we will transfer the information you entered in the lead form to our customer database (CRM system) and link it to any other information you may have so that we can make you offers in the future that match your interests.
If you have consented to this, you can revoke the corresponding use of your data at any time.
You can revoke your consent
1. with regard to your LinkedIn data within 90 days here,
2. with regard to the data stored by Haufe, at any time by sending an email to us
If you would like to receive the newsletter offered on the website, we need an email address from you as well as information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter. Further data is not or only collected on a voluntary basis. We use these data exclusively for sending the requested information and do not pass them on to third parties.
The processing of the data entered in the newsletter registration form is based exclusively on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke your consent to the storage of the data, the e-mail address and its use for sending the newsletter at any time, for example by clicking on the "unsubscribe" link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.
The data that you provide us with for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and deleted from the newsletter distribution list after you have cancelled your subscription. Data that has been stored by us for other purposes remains unaffected.
After you have been removed from the newsletter distribution list, your e-mail address may be stored by us or the newsletter service provider in a blacklist to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in compliance with the legal requirements when sending newsletters (legitimate interest in the sense of Art. 6 para. 1 lit. f DSGVO). The storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.
7. Plugins and Tools
This website uses SendGrid to send newsletters. The provider is SendGrid, Inc. Denver, CO, USA.
SendGrid is a service with which, among other things, the dispatch of newsletters can be organized and analyzed. The data you enter for the purpose of receiving newsletters is stored on SendGrid's servers in the USA. SendGrid is certified according to Privacy Shield. If you do not want SendGrid to analyze your data, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in each newsletter message. Furthermore, you can also unsubscribe directly on the website.
Data analysis through SendGrid
With the help of SendGrid, we are able to analyze our newsletter campaigns. For example, we can see whether a newsletter message was opened and which links, if any, were clicked. In this way, we can determine, among other things, which links were clicked on particularly often.
In addition, we can see whether certain previously defined actions were performed after opening/clicking (conversion rate). We can thus see, for example, whether you have made a purchase after clicking on the newsletter.
SendGrid also allows us to subdivide ("cluster") newsletter recipients based on various categories. For example, newsletter recipients can be subdivided according to age, gender or place of residence. In this way, the newsletters can be better adapted to the respective target groups.
For detailed information on the SendGrid functions, please refer to the following link: https://sendgrid.com/
We use the support tool Intercom from Intercom, Inc. (INTERCOM, INC., 55 2nd St, 4th Fl.,
San Francisco, CA 94105 USA). It is a communication platform for direct interaction via chat between website visitors and us. In the event of questions arising, we can provide you with timely assistance with this communication option. If you have registered certain personal data will be collected and passed on at regular intervals passed on. Your details (browser type/version, operating system used, time of server entry, first name, last name, telephone no., e-mail address, company name) are collected in this context when you register on the portal and transmitted to Intercom securely using SSL encryption.
8. Payment Provider
Payment processing for the sellers on LinksUp
Payment provider Stripe - only relevant for sellers